About Me
I am a Passionate Product Marketing Leader Driving Revenue Growth Through Positioning, GTM Strategy & Sales Enablement.
I build go-to-market strategies that drive growth.
My strength lies in transforming ambiguity into alignment, helping product, sales, and leadership teams move faster with sharper messaging and measurable impact.
What I Do
I lead B2B product marketing strategy with deep expertise in manufacturing and retail environments. My career is built on understanding products end-to-end, from how they’re engineered and manufactured to how they’re positioned, launched, and optimized in the market.
I bridge technical complexity with commercial clarity, ensuring products are not only built efficiently but launched strategically and scaled profitably.
Go-to-Market Strategy & Commercialization
I design structured launch strategies that connect product development to revenue execution aligning positioning, sales enablement, and performance metrics to drive measurable impact.
New Product Development
I partner cross-functionally from concept through commercialization, ensuring new products are market-informed, operationally viable, and competitively differentiated.
Positioning, Pricing & Growth
I translate technical features into value, refine pricing strategy, and optimize portfolio performance to strengthen differentiation and drive sustainable B2B growth.
Core Focus Areas
My Experience
09/2022-02/2026
Marmon Retail Solutions
Product Marketing Manager
Led positioning, go-to-market strategy, and revenue enablement across multiple product lines. Developed messaging frameworks, launch plans, pricing strategies, and sales enablement programs that improved adoption, strengthened competitive differentiation, and supported measurable revenue growth.
05/2022-09/2015
Broan
Associate Product Manager
Managed full product lifecycle initiatives from concept through commercialization. Supported roadmap planning, portfolio optimization, and cross-functional launch execution.
01/2021-05/2022
Regal Rexnord
Commercial Operations Manager
Directed pricing strategy, promotional planning, and revenue optimization initiatives across business units. Managed customer pricing structures, seasonal and clearance programs, and margin analysis to balance competitiveness with profitability.
09/2017-12/2020
Regal Rexnord
Product Specialist
Owned product data, customer pricing programs, and promotional execution to support sales performance. Collaborated with distributors and internal stakeholders to ensure accurate SKU setup, pricing alignment, and successful seasonal launches.
05/2015-09/2027
Regal Rexnord
Process Engineer
Improved manufacturing processes through data analysis, workflow optimization, and cross-functional problem solving. Led efficiency initiatives, reduced waste, and enhanced production performance while ensuring quality and cost targets were met.
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